Do you have a complete picture of the people you want to reach? Through user research and interviews, we help you gain a deeper understanding of your users’ behaviors and goals.
We’re experts at creating experiences that get used. We work closely with you to plan, sketch and diagram possible solutions. Then we create wireframes and prototypes to help you visualize the experience.
We’ll test your site or product with real people. Then we’ll provide concrete solutions for fixing any problems we uncover. No long-winded reports, just the stuff you need to make it better.
We’ve helped some of the top brands in the world.
We started Straight Line Theory in 2002 to focus exclusively on creating great digital experiences that are easy to use. Doing one thing well keeps us lean and sharp.
We’ve learned from working with Fortune 500 leaders, established brands and start-ups in retail, consumer goods, financial services, healthcare and technology.
Being small means you’ll work directly with talented information architects and usability experts who are passionate about what we do and invested in your success.
Our streamlined approach gets you from idea to reality faster. We replace bloated documentation with focused, usable prototypes that can be evaluated and improved.
We’re a highly-skilled team of experienced UX professionals. We thrill at the challenge of turning complex business problems into simple, elegant solutions. We love to sketch, prototype, and explore what’s possible. Whether your goal is to boost sales or improve customer satisfaction, we can help.